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The inspiration for this campaign comes from the insight that people are seeking inspiration and motivation during difficult times. Nike used this insight to create a campaign that inspires people to push beyond their limits and achieve their goals.
These are few points that I think made them a huge success.

  1. Nike's campaign resonates with its target audience because it speaks directly to their needs and desires.

  2. Nike's campaign is visually stunning and highly memorable. The video of Nike was an amazing visual masterpiece 

  3. Nike's campaign tells a compelling story about the human spirit and the power of determination.

  4. Nike's campaign reinforces the idea that everyone can be an athlete, regardless of age, gender, or ability. Anybody who watches the Ad feels inclusive and not left out.

  5. Nike's campaign emphasized the importance of resilience and perseverance, while promoting a sense of inclusiveness and togetherness. The brand's message was designed to inspire customers to overcome obstacles and stay motivated, reflecting its iconic tagline "just do it.


  1. Old Spice's campaign targeted both men and women, with a particular focus on men who were the primary purchasers of men's grooming products.

  2. Old Spice positioned itself as a brand that could help men smell good and be attractive to women. The campaign's unique selling proposition was that Old Spice products could transform men into the kind of man that women desired. This was their unique selling proposition.

  3. Every successful marketing campaign uses some emotion to appeal to it's target audience and old spice used Humor.

  4. Old Spice used social media to create a viral marketing campaign. The campaign featured short, humorous videos that were shared on social media platforms like YouTube and Facebook. The campaign also responded to tweets and comments from fans in real-time, which helped to increase engagement. When short videos are short and humorous often they get shared which increases the overall reach.

  5. The campaign was highly successful, helping to revitalize the Old Spice brand and boost sales. According to reports, sales of Old Spice body wash increased by 11% in the first year after the campaign launched.

  6. Overall, Old Spice's "The Man Your Man Could Smell Like" campaign was highly successful in capturing the attention of its target audience and boosting sales. The campaign's use of humor, viral marketing, and differentiation from its competition helped to set it apart and make it memorable.


  1.  Apple targeted phytography enthusiasts and general public who love to capture their everyday moments which     showed  how anyone can capture professional photos with the camera they are offering.

  2. Also they used user generated content in their Ads which showed the naturality and a sense of inclusiveness.

  3. The strategy here was to use everyday moments of users which developed relatability in the customers.

  4. When people can relate to a certain emotion there is a high chance they would buy it.

  5. Also they used visually appealing pictures which are around us in an artistic way, so when one sees them around he/she would want to capture the beauty too.

  6. Apple tapped into the emotional connections people have in their everyday life and how Iphone can help them in a professional way to record those memories.

  7. Also using user generated content showed the purity of the moment because of it's authenticity and relatability.

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